Google Algorithmus-Update

Jan 2021.

Since the beginning of January 2021, the parameters that Google takes into account when ranking websites have changed significantly.

When ranking, Google takes into account the so-called page experience and feedback from the website itself. These changes depend on:

Loading speed of the mobile version of the site Loading
speed of the desktop version
Optimized image formats / WEBP
Availability on all devices
HTTPS encryption

Since these changes began, the order of indexed sites has shifted significantly. Some sites have improved significantly, while others have seen sharp declines. It's too early to talk about the losses from these sites, but they certainly will.

We encourage you to review your positions, analyze your pages, keep posting quality content. If you haven't, it's high time you entrusted it to a team experienced in resolving these changes. It is recommended to create holistic content and link it to specific topics. Reach consumers with quality content and Google will reward your activity and give you a better chance of ranking higher.

Contact us if you would like more information, advice or recommendations on how to solve the problems caused by this change. The Oktimus team is at your disposal.