A high-quality and comprehensive image of a company or organization on the Internet requires the development of an Internet presence strategy as a starting point for all the next steps in creating a website and appearing on social networks.
Today's complexity of Internet communication, where practically complete and external as well as internal business communication takes place via online channels, does not allow to consider the website as an isolated place "out there on the Internet".
Even modern business and communication are unthinkable without numerous software and hardware solutions, ie IT infrastructure. For this reason, the internet presence strategy is a mandatory part of the digital communication strategy and the digital strategy of the company.
An optimal internet presence strategy can only be achieved through the joint work of several company departments (marketing, PR, IT ...) with the involvement of an internet consultant or internet agency specializing in online marketing and PR.
The importance of internet presence strategy and its complexity make it clear that the first and most important step is to select an internet consultant who will solve many of your problems, reduce numerous problems and cut costs because they have a thorough understanding and experience when it comes to the whole a website goes.